Charli and Dixie D’Amelio: The TikTok Titans of 2025
Ever wonder how two teens from Norwalk, Connecticut, became global celebrities? Charli D’Amelio and her sister Dixie D’Amelio skyrocketed to fame in 2019, twirling through dance videos and lip sync clips on TikTok. Charli, a competitive dancer since age three, posted a duet with Move With Joy that went viral, igniting their stardom.
By March 2020, Charli was the top TikTok creator, hitting 100 million followers by November. Dixie, initially shy about the app, joined the sister duo, amassing her own massive fanbase. Their authenticity and choreography—simple yet magnetic—captured Gen Z’s heart. Living in Los Angeles now, they’ve traded high school hallways for Hollywood spotlights, building a legacy that’s anything but ordinary. Isn’t it wild how a few moves can change everything?
The Rise of the D’Amelio Sisters
From Hype House to Hulu: Building an Empire
The Hype House, a Los Angeles creator collective, was an early milestone for the siblings. Charli and Dixie joined in 2019, rubbing elbows with Addison Rae, Bryce Hall, and Chase Hudson (Lil Huddy). But by May 2020, they stepped away, citing a shift to a business focus. Why did they leave? It felt too corporate, less fun. Their Hulu reality series,
The D’Amelio Show, launched in 2021, offering a raw look at their lifestyle. The show dives into family dynamics, mental health, and fame’s pressures, with season 3 still captivating fans in 2025. Snap Original’s Charli vs. Dixie pitted the sisters in challenges, donating winnings to charity. Their relocation to LA wasn’t just a move—it was a leap into a media empire. Talk about a glow-up
Dancing with the Stars and Broadway: Charli’s Dance Journey
Charli’s dance roots run deep, and in 2022, she became the DWTS winner on Dancing with the Stars alongside Mark Ballas. Her choreography shone, proving she’s more than TikTok dances. By October 2024, Charli made her Broadway debut in & Juliet, playing Charmian in a dance-heavy role at the Stephen Sondheim Theatre until January 2025.
Can you imagine trading TikTok for Broadway’s bright lights? Her acting chops also surfaced in StarDog and TurboCat, a 2020 animated film where she voiced Tinker. Dixie, meanwhile, explored acting in Attaway General, a Brat series, showing the sisters’ knack for career transition. Charli’s competitive spirit, honed in track and field and lacrosse at King School, fuels her success. She’s not just dancing—she’s dominating.
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Music and Performances: Dixie’s Star Power
While Charli dances, Dixie sings. Her music career kicked off with the single Be Happy in 2020, followed by One Whole Day, a song with Wiz Khalifa. Her collaboration with Rubi Rose on Psycho and Liam Payne on Naughty List hit Billboard charts, and her album A Letter to Me dropped in 2022.
Dixie’s Forever Tour and Big Time Rush tour in 2021 showcased her concert prowess, including a Jingle Ball gig. Performing at Fonda Theatre, she’s no longer just Charli’s older sister—she’s a music star. Her style, bold and edgy, contrasts Charli’s softer vibe, yet their sisterhood shines. Dixie’s PMDD struggles, shared openly, add depth to her performances. Who knew TikTok royalty could rock a stage?
Brands and Ventures: The Business of Being D’Amelio
The D’Amelio sisters are entrepreneurship pioneers. Their brand deals include Morphe 2, a makeup line launched in 2020, and Coastal Craze, a nail polish collection with Orosa Beauty. Social Tourist, their Hollister apparel clothing line, blends teenage fashion with Gen Z culture. Dunkin Donuts’ drink, The Charli, became a trend, while Pura Vida Bracelets and Simmons Bedding’s Charli & Dixie x Simmons Mattress cashed in on their influence.
In 2023, D’Amelio Brands launched footwear like Eyekonn sneakers, backed by 444 Capital, a venture capital fund. Charli’s Born Dreamer fragrance and Invisalign partnership further diversify their portfolio. With Amazon endorsements and Prada gigs, their business ventures scream success story. How do they juggle it all?
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Net Worth and Earnings: The Forbes Top Creators
Money talks, and the D’Amelios are fluent. Forbes pegs Charli’s net worth at $45 million and Dixie’s at $25 million in 2025. Charli, a Forbes Top Creator, earned $17.5 million in 2021, with Dixie at $10 million. Sponsorships like Sabra Hummus’s Super Bowl ad ($1 million) and TikTok salary—up to $100,000 per post—fuel their income. Hollister’s Social Tourist clothing boosted sales by 10% in 2021.
Their Hulu show, podcast 2 Chix on Ramble Podcast Network, and YouTube vlogs add to the earnings. Lightricks investment and Step banking service stakes show their VC savvy. From merchandise to media coverage, their creator economy hustle is unmatched. Ever wonder what it’s like to earn millions by dancing?
Family and Parents: The D’Amelio Backbone
Marc and Heidi D’Amelio are the parents behind the empire. Marc, a former apparel exec and Connecticut Senate candidate, runs D’Amelio Brands as CEO. Heidi, a former model and photographer, brings values of resilience, shaped by her Louisiana roots. They met in 1997, married in 2000, and moved from Norwalk to Los Angeles to support their sisters’ careers. The family show on Hulu reveals their tight bond, with drama like sibling rivalry adding spice.
Marc and Heidi’s personalities—Marc’s business acumen, Heidi’s emotional support—ground the teens. Their dog Rebel even sparked controversy when Charli faced backlash for a pet-related incident. The D’Amelios aren’t just a family; they’re a phenomenon, navigating fame together. How do they keep it real?
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Ages and Personal Life: Growing Up in the Spotlight
Charli, born May 1, 2004, is 21, while Dixie, born August 12, 2001, is 23 in 2025. Are they twins? Nope, just close-knit siblings. Charli’s relationship timeline includes Landon Barker, while Dixie’s breakup with Noah Beck made headlines. Their personal life—from eating disorder struggles to Dixie’s PMDD hospitalization—is an open book on The D’Amelio Show.
Charli’s buzzcut phase and vaping rumors stirred controversies, but their mental health advocacy, like UNICEF’s anti-bullying campaign, shines. Instagram and YouTube vlogs reveal their lifestyle—glam yet grounded. Living in Los Angeles, they balance teenage antics with stardom. Ever feel like fame’s a rollercoaster? For these sisters, it’s a wild ride, but they’re strapped in tight.
Collaborations and Influencer Marketing
The D’Amelios are influencer marketing royalty. Charli’s collabs with Jennifer Lopez, Bebe Rexha, and James Charles (despite his controversy) boosted her stats. Dixie’s songs with Wiz Khalifa and Liam Payne hit the charts. Both sisters worked with Griffin Johnson, Daisy Keech, and Trevor Zegras, while Charli’s NBA All-Star 2020 performance and Paris Fashion Week appearance with Prada cemented their fashion cred. UTA agency manages their partnerships, from Ralph Lauren to Puma. Their fan engagement—Charli’s 155 million TikTok followers, Dixie’s 35 million—drives trends. Social media influencers like them redefine marketing. A video can rake in millions of views, turning brands into gold. Ever notice how their content feels like hanging with friends? That’s the D’Amelio magic.
Controversies and Challenges: The Dark Side of Fame
Fame isn’t all glitter. The Aaron May chef incident in 2020’s Dinner D’Amelios YouTube series sparked backlash when Charli and Dixie gagged over a paella dish, losing Charli 1 million followers. Dixie’s confessional clarified it was a prank gone wrong, but the controversy stung. Their Bahamas trip during COVID-19 drew flak for ignoring guidelines, with TikTok Room exposing the drama. Charli’s storm out during a Hulu confessional and vaping rumors added fuel. Yet, their authenticity—sharing mental health struggles like eating disorders—wins fans back. Seventeen and WIRED interviews reveal their resilience. Controversies test them, but the D’Amelios bounce back, proving they’re human, not just stars. How do you handle hate when the world’s watching?
Podcast and Media: Voices of Gen Z
In 2020, the sisters launched 2 Chix, a podcast on Ramble Podcast Network, dishing on sisterhood, fame, and high school memories. It’s raw, comedic, and relatable—think late-night chats with your bestie. Charli’s Essentially Charli book, a New York Times bestseller, tackles cyberbullying and body image, while Dixie’s music style shines in remix tracks. Their YouTube channel, with 9.28 million subscribers, blends vlogs, challenges, and behind scenes glimpses. MTV, Drew Barrymore, and Kids Choice Awards 2022 (Favorite Music Star for Charli) keep them in the spotlight. Streamy Awards and People’s Choice nods cement their influence. Their content creators vibe feels like a guide to Gen Z culture. Ever binge their vlogs? It’s like flipping through a teen diary.
Lifestyle and Impact: Living the Dream
The D’Amelios’ lifestyle is a Gen Z fantasy—Los Angeles mansions, Prada at Fashion Week, and Dunkin runs. Charli’s screen time obsession (iced coffee in hand) and Dixie’s Fonda Theatre gigs paint a glamorous yet relatable picture. Their Hulu show dives into family drama, like sibling rivalry or dog Rebel’s antics. Charli’s modeling for Ralph Lauren and Dixie’s music videos scream star power. Their ventures, from footwear to fragrance, show entrepreneurship smarts. Forbes named them top earners, with Charli’s 100 million milestone a record. Their fan engagement—from Instagram stories to TikTok dances—fuels their growth. They’re not just influencers; they’re culture shapers. Ever wonder how they balance fame with normalcy? It’s a tightrope, but they’re nailing it.
Wrapping Up: The D’Amelio Journey
In 2025, Charli and Dixie are TikTok pioneers, turning overnight success into a lasting legacy. Their Hulu trailer for season 3 teases more drama, achievements, and sisterhood. Charli’s Broadway run and Dixie’s album release signal no slowdown. Marc and Heidi’s guidance keeps them grounded, while 444 Capital and D’Amelio Brands push their business forward. From Triller to HitCo Entertainment, they’ve dodged ban fears and embraced partnerships. Their impact—from charity work with UNICEF to mental health advocacy—resonates. Social media stats show Charli at 155 million followers, Dixie at 35 million. Their story isn’t just about fame; it’s about rewriting the influencer playbook. Will they keep ruling TikTok? Bet on these sisters to keep shining.
